K2K intends to make use of the Course Manager customer relationship manager (CRM) tool to better manage its existing and potential clients, as well as deliver news and information to its database via the accessplanit email marketing tool that sits within Course Manager.
Dave Evans, commercial director at accessplanit, explained: “One of the key points that helps us stand out in a competitive market, is the Course Manager’s diverse range of services. From email marketing to the CRM, and from its ability to sell programmes and then deliver them, it’s a rounded product. Satisfying to see K2K making use of them all.”