The system will allow the business to boost efficiency by accepting online booking from visitors and also offer multiple options in terms of the way that the roadshow is marketed to key audience. One key feature of Course Manager is its email marketing software, which will allow Sutherland Smith to track and monitor interest in marketing material.
Dave Evans, commercial director at accessplanit, explained: “Marketing for roadshow events may not be a typical client for us, but it does illustrate just how versatile the Course Manager software is. The features are not exclusively useful to anyone industry.”
