Posts tagged with "Course Booking Software"
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Course Booking Software, Online Booking
Online booking: How trainers can benefit PLUS what to consider at at launch
By Dave Evans - 14 May 2012
More and more training companies are opting for online booking to liberate themselves from the administrative shackles that have always been synonymous with the training industry.There seems little point in explaining what online booking is. It has become such a popular functionality in modern day society that you’d be pushed to find any chain retailer that doesn’t offer its customers the chance to buy online. More often than not, it’s actively encouraged with loyalty schemes and cost-cutting options. The world of training is no different, and today a growing number of organisations are opting for a training management system with online booking functionality.So, rather than go back to basics we thought it could be more valuable to investigate the key benefits of online booking when training companies get it right. And, we will focus attention on the potential pitfalls that trainers should be on the lookout for when they opt for online booking within training management software.How a training company can expect to benefit from the simple integration of an online booking system to its website:24-hour bookingWhen you think about it, it makes perfect sense. In today’s mobile world people don’t want to be dictated to as to when they buy clothes, do their food shopping or book training and development programmes. Just as retailers have doubled their opening hours by letting customers buy online at anytime of the day, training companies are realising the benefit of being constantly ‘open’.Increase SalesThis is especially important today as e-Learning grows in popularity. Imagine being in a global market – so once your London office shuts, your Australian office is opening up. Training companies are boosting sales through online booking because they are exposing their products and services to a far wider audience. Real time - no double bookingsIncrease effectiveness of the business by removing the issue of double bookings. It’s the age old challenge that faces any business involved in taking bookings. What happens when two people try to book delegates on at the same time? Double bookings are embarrassing, but an online booking system can remove the chance of it happening again.Save time and moneyConsider the administration savings with an online booking system – we highlighted this in our Day in the Life article last year, click here to read. When companies take booking via the telephone it involves booking staff and admin work to get forms and instructions sent out to the applicant. Online booking takes all of that away by initially allowing the individual to book without any input from the training company, and then it can automate the sending of joining instructions. This is streamlining.Get Paid FasterOnline booking systems can also take payments as part of the process. This means training companies can improve cash flow by reducing the need to invoice and track whether payments have been made. Simply, it can be part of the booking process.As with all changes to business systems, there will be a period of integration but when the benefits are as transformational as they are with online booking there is little argument as to whether it is worthwhile. It is always prudent to be prepared when you make a change and introduce a new booking system – there can be some initial challenges that it’s worth pre-empting before the switch. As a training management software company we wouldn’t be being totally open and supportive if we didn’t highlight these. Obviously it should go without saying that security is key, so always move forward with a learning management system provider you can trust and has a good track record.Here are THREE good starting points for consideration when it comes to online booking within a training management system:Have you planned the rollout?This could be a huge change in the way you run your business, for the first time you will be automating processes that are crucial to the running of the company. Plan the rollout carefully, and make sure you factor in the following issues:
- Date of launch – it would be wise to consider when a good time to launch the new system would be, there is no denying that an online booking system will streamline processes and help build a far more effective training business – but the initial launch will need attention and time. Don’t take on too much at once and look for a gap in work.
- How staff will fill their spare time – something our clients have said to us in the past is that they are less reliant on administrative tasks being carried out from employees once the online booking system is in place. Think about what else those individuals could be doing and how best they could spend their new found time – don’t let it become downtime.
- You’re an online store now – take a look at Amazon, they work tirelessly to build traffic to their site and ensure that people buy when they land. Is your site geared up to be an online store? You might want to consider how much traffic you get to your site and how valuable it would be to increase that traffic.
How will you promote the online service?For existing clients this is easy – tell them. As with all changes it’s important to communicate effectively and coherently, so be very clear with why you have integrated the online system and how it will benefit them. For new customers you need to be thinking about online marketing.How does anyone visit any site? Well, if you want to find out about something, like ‘leadership training’ or ‘health and safety training in Manchester’ you tend to head to Google. And, while there may well be 100,000 results, you want to be on the first page. You’re getting into the world of search engine optimisation (SEO) now. One of the key was you can build traffic to the site is through content – check out our latest whitepaper to find out more.
Who will you choose as a payment provider?This is the provider that will channel money from your clients to you, it’s essential for online booking and there’s lots of choice. It’s also worth remembering that there is sound advice from forums on the internet - do your research. Paypal and Worldpay are popular choices though they all have different pricing structures – be careful to choose the right one as it can become costly.
We'd love to talk more with you about the benefits of online booking, so please get in touch. You can even DEMO our software for FREE just to get an idea of how we can help your business boost efficiency and streamline processes. Call the team on 0845 543 0229 or email enquiries@accessplanit.com.
Tagged with: Course Booking Software, eCommerce, Marketing, Online Booking
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Posted in:
Training Administration
10 things killed by technology [in the training industry]…
By Dave Evans - 14 December 2011
New ideas, innovation, creativity, and of course, technology, will always attract a suspicious eye from those who are simply content with the way ‘things’ are already being done, whether that’s at work or at home. Modernisation’s supporters however, are, more often than not, perfectly capable of drowning out these apprehensive cries, and today technology is continuing to re-shape the way the world moves forward every single day.
Though while we bask in the glory of all things tech, it is suitable sometimes to spare a thought for those who are slowly seeing their traditions eroded by constant development and improvement, and fittingly The Telegraph’s technology section recently ran an online tribute piece entitled, 50 things killed by technology.
From owning an encyclopaedia to getting photos developed, and from checking a map to having pen friends (I’m sure the investigative skills of the journalist responsible for the piece would not have been too far stretched), the list detailed all those once-normal routines that have been bashed into shape by persistent desire to ‘make things better’. Ringing the cinema to check film times, owning an encyclopaedia and dialling 1471 were also included in the list.
The training industry has no place to hide when it comes to technology, and, not to be outdone by The Telegraph (and seeing as we develop technology for the training and course provision industry), we thought it appropriate to come up with a slightly smaller list linked to the training world – because as anyone in training business is well aware, IT has the power to totally transform the way work is carried out every single day.
10 things killed by technology [in the training industry]…
1. Telephone booking
2. Committing to a time and venue (even if at the last minute an alternative option makes more sense)
3. Manually producing invoice after invoice after invoi…
4. Weekly phone calls to ask ‘are you ready to book another course?’
5. Adding new course details onto website when details are released
6. Guessing who has opened your marketing emails and when
7. Tired box ticking at the end of a training course
8. Huddling together in one classroom for two days
9. Errors on personalised reports
10. Personal certificates, produced individually for each delegate
All of the above are a result of advances in technology that enabled training businesses to automate the way they operate on a day-to-day basis, and in many instances have led to cuts in administrative tasks and staffing costs. Just as the sat-nav has removed the stress, hassle and manpower needed to identify the best route through London on a busy day, the technology that we are developing for the training industry has meant fewer errors, stronger delivery of service, and a far slicker process for delegates.
Earlier this year accessplanit produced a whitepaper report entitled: Training and the Digital Age; Ten Ways You Can Automate – click here to download your copy. If you would like to try a demo with accessplanit to find out the impact that our software could have on your training company or course provision business, get in touch with the team today by calling 0845 5430229 or emailing enquiries@accessplanit.com.
Tagged with: Course Booking Software, Training Administration Software
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Posted in:
Online Booking, Training Management Software
Online booking offers training providers access to the new 24/7 audience
By Dave Evans - 18 October 2011
In a world where everything is 24 hours, from the news to food shopping and from sport to entertainment, I often wonder why more businesses aren’t prepared to take the leap and be open for every single second of the year.
Then it dawns on me, we all have personal lives and perhaps like to have some sort of boundary between the working hours and the non-working ones. It’s no great surprise, and I’m not unearthing any great news when I say that the biggest influencer over this 24 hour culture is technology, it has made it possible and safe to do many more things at any time of the day, regardless of where in the world you are and which timezone you find yourself in – and to this extent, businesses are not too shy at coming forward. Because, if technology allows you to get a happy balance between being a 24 hour business, while not actually being sat in front of a computer or behind a desk for the entire time, most people would be content, right?
I heard a story recently about a local theatre that was struggling to cope, it urgently needed modernisation and needed to attract a new crowd. Its future was grim. Today, in a very short space of time, the theatre has managed to turn things around, and it’s because of the way it has embraced the digital world. Theatres are traditional businesses, and probably not the first to jump onto the latest technological advances to help them find success, but this one tweaked the way it operated and addressed the fact that it spent so much money on admin staff who sat around for hours on end waiting and hoping for a busy period. It rarely came.
Instead, the business (it’s OK to call a theatre a business, they are not there purely to entertain, they need to be effective and successful too) integrated an online booking system and allowed visitors to book at any time of the day they wanted.
In other words, they tapped into the 24 hour audience, and it saved their lives. This is a theatre that recognised that the best way for its staff to build the business back up is not by sitting around and waiting to take a booking, it’s by using their creative flare and ensuring that the theatre is producing shows that people want to see. It’s also about channelling that creativity and passion to market the theatre effectively, and a simple and basic system like online booking allowed them to do that.
This is a scenario mirrored in many industries, not least the on that I work in, the training arena.
All too often passionate and dedicated trainers spend their time carrying out administration work and are forced to abandon their post, where they should be developing new training programmes and getting companies and delegates excited about their latest courses. There is training management software that automate every part of the administration aspect and reach out to new customers in the 24-7 world, and in turn allow them the freedom to do what they do best.
The software’s out there, and if any training or course provider would like to demo it to get an idea of what it can do, just click here and let me know.
If you want to hear what other training companies have achieved from using the accessplanit software, which includes online booking and automatic generation of certificates, happy sheets and invoices, just get in touch today by calling 0845 5430229 or email enquiries@accessplanit.com.
Tagged with: Course Booking Software, eCommerce, Online Booking, Training Management Software
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Posted in:
Course Booking Software, Online Booking
Marketing goes social and generates perfect arguement for online booking
By Dave Evans - 12 October 2011
Online social networks are proving the perfect space for brand messaging, as marketers shift their strategies and up their ad spend on these social sites. As advertisers harness all the potential that social media can offer, is your training company lacking a little online oomph?
The entertainment and food and drink sectors seem particularly keen to tap this online resource as they are now buying the bulk of adverts on Facebook. In fact, the volume of ad impressions bought by companies in these sectors (as well as in the beauty, automotive and games industries) has risen by around 117% during 2011, according to TBG Digital in a Financial Times report this week. It just goes to show how valuable these online resources have become to brands and how social networking has emerged as an important business tool.
Interestingly, brand advertisers spend a great deal of money on communicating with the public via Facebook because they claim people are in a relaxed frame of mind when using this site. If they’re relaxed, it’s more likely they’ll be receptive to the brand messages. In addition, ads can be carefully targeted so they reach the desired audience at the desired time.
Social networking sites have become a hugely popular channel of communication, with many people checking for updates daily – if not hourly. Also, unlike an email or phone call – it’s an easier, less intrusive way to communicate with people outside of business hours such as weekends and evenings. This increased scope of communication makes social networking the stuff of dreams for any marketing team. Having access to your community and engaging with them at these times, on a more informal level, can help increase uptake of an idea, campaign or product.
In a similar way, online booking systems could prove incredibly beneficial when it comes to maximising sales potential of training courses and other development programmes. With an online booking system in place, customers can sign up for an event whenever and wherever they are – whether that’s at the weekend or in the middle of the night!
In short, businesses from a whole range of industries are starting to fully appreciate the increased accessibility and communication opportunities offered by social media. Moreover, they’re acknowledging this by significantly bumping up their ad spend in these areas. The training industry should take note of these shifts in strategy and look to online potential to boost their own engagement levels.
Most of us are online every single day – it’s a familiar landscape, it’s comfortable and convenient. If training companies fail to make the most of online systems they could really be losing out on a vast and captive potential audience.
If you think the option of online booking could boost attendances of training programmes that you run, or would just like to test a demo of the accessplanit Course Manager software, get in touch with the team today on 0845 5430229 or email enquiries@ accessplanit.com.
Tagged with: Course Booking Software, eCommerce, Training Administration Software
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Posted in:
Course Booking Software, Training Administration
Trainers could learn from struggling Gap's IT-focused strategy
By Dave Evans - 2 August 2011
I wrote, a couple of weeks ago, about some of the misconceptions associated with technology that still linger with intent around the training industry, and one of the key points that many struggle to come to grips with is around cost. And, I think, perhaps, this is just as much our fault as the provider of the technology, as you the training provider.
When we market technology we always bang on about the cost savings, ‘you can streamline admin teams and save huge amounts’, is a firm favourite. However, much less is mentioned about the cost of setting up and getting going with new technology, and this really was pushed to the fore, for me anyway, when I read about Gap’s latest initiative in the hugely competitive retail market.
Sales at Gap have fallen year-on-year for the past six years, and while it would be easy for the Gap management team to heap blame onto the recession (which I’m sure they have done), clearly some changes need to be made – both in terms of saving cash and identifying some new revenue streams too. And, it would seem that technology is to play a starring role in Gap’s revival.
The Financial Times reported that Gap is to jump on-board the smartphone roller-coaster and market brand and product with videos to anyone who walks into the store, so long as they have the appropriate phone. Cutting edge technology is not always, it would seem, used by the wealthy companies with money to burn, it is also the solution (or hopefully the solution) for businesses that are out of ideas and are fed up of mediocre results doing things the same old way all the time.
This resonates in the training world. Why should training software that can literally revolutionise the way you operate and pull you (kicking and screaming, sometimes) into 2011, be the exclusive right of the financial elite? It’s not, and it never will be.
Gap has shown that a company on its knees can still be innovative and cutting edge with technology.
How will your business stand out from the crowd?
Get in touch with accessplanit today and find out how our software can revolutionise the way your training business operates. Click here to read more about the software and to get contact details for the accessplanit team.
Tagged with: Course Booking Software, Training Administration Software
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Posted in:
Course Booking Software, Industry News
Training companies must take note of manufacturing success
By Dave Evans - 23 July 2011
There will be some sore, yet no doubt buoyant and optimistic, heads wandering around the British manufacturing industry this week. Closing a new client deal is always something to celebrate, but when the contract is worth something in the region of $40 billion, it’s time to blow the dust off that Champagne bottle that’s been tormenting you for years, patiently waiting for the good news that never seemed to arrive.
What’s interesting for me about the American Airlines deal that has been struck, is the objectives of the airline company – their chief exec was quoted as saying that they wanted to “dramatically improve fuel and operating costs”. Ok, no great surprise there, but the fact is this huge organisation knew that the only way it could meet those objectives was by investing in the best technology and advanced thinking in the world.
There is little resistance to technology in the manufacturing world, it depends on the latest advances that are being designed and tweaked in factories across the world, because machines need to be as slick, powerful and efficient as possible.
Why can’t more industries adopt this approach to the digital age? The corporate world is getting better, there is more understanding of automation and streamlining, the costs savings and increases in efficiency that can be achieved. But, our research has shown that a quarter of training companies don’t even have the most basic of web booking forms for their courses. An incredible stat. So, while on the one hand you have training businesses that not only accept online course booking, but also use software to stay in touch with delegates via email and text, while on the other hand you have companies that only accept bookings over the phone or by email. The gaps between companies in the same industry, competing for the same businesses is huge. In manufacturing they wouldn’t survive, because leaner and meaner companies would come along and simply do things better. But it’s not an exclusive club, other industries will be hit by the need to evolve and change very soon, and for training companies it is now a case of deciding whether they want to be on the inside popping open Champagne bottles alongside the manufacturing big hitters, or on the outside looking in.
Tagged with: Course Booking Software, Industry News
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Posted in:
Course Booking Software, Training Administration, Training Management Software
Blended approach to IT should satisfy the training purists
By Dave Evans - 13 July 2011
The technological age has once again been accused of tradition bashing (this time handwriting, after The Times reported longhand is to make way for typing in Indiana schools), and while there may be stronger consequences for children not learning to write effectively, than for training managers not to have an online booking form, this is one struggle that I can relate to.
In the article, End of the line for pens as schools embrace digital age, champions of handwriting are wheeled out to support the necessity of this ancient form of communication, and while the arguments are pleasant enough they hold little meaning in modern day society. By no means should handwriting be outlawed, reading and writing should remain necessary parts of a child’s learning, but technology too should be understood and recognised as one of very few vehicles that actually has the ability to take society forward.
I occasionally come up against opposition, our training management software has the power to automate so many different aspects of the training process – from marketing and sales to delivering the programme. Resistance appears in many guises, from ‘face-to-face is the only effective way to deliver training’ to ‘if I don’t explain each training programme over the phone to potential delegates, I won’t sell any places’. Similarly in The Times report, Anthony Daniels, a commentator for The Wall Street Journal, described typewriting as “a further hollowing of the human personality, a further colonisation of the human mind by the virtual at the expense of the real”.
Knee-jerk reactions to technology are common. Our software doesn’t have to mean the end of traditional communication for training providers, just like learning a vital skill like typing will not outlaw handwriting. The digital age is here, and if it can make businesses and the lives that run those businesses easier, more productive, and more profitable, while still maintaining a hold on traditional values, it can’t be a bad move, can it?
Tagged with: Course Booking Software, Training Administration Software
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Posted in:
Course Booking Software, Online Booking
Training Management Software – do more with less…
By Dave Evans - 6 September 2010
The definition of efficiency savings is providing and maintaining your existing level of services at lower cost. AccessPlanit’s Training Management Software will ensure you do more with less and will increase your efficiency savings through:
- Significantly reduced administrative burden and cost achieved through automation
- Convenient, 24/7 customer access for booking and online payment
- Increased conversion rate through your website resulting in increased sales
- Reduced cost of bookings
- Automated billing and payment
- Increased staff efficiency in dealing with customer enquiries and queries
- Improved customer experience and interactions
- Reduced marketing costs
- Increased control through comprehensive, real-time management reporting
- Increased control of resources and costs
- Staffing cost savings and operational efficiencies
- Regular updates meaning you have the most up to date version at all times
Do more with less, one system does the job of many…
To learn more about how you can make efficiency savings then please contact AccessPlanit and we would be more than happy to discuss your concerns.
Tagged with: Course Booking Software, Online Booking, Training Administration Software, Training Management Software
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Posted in:
Course Booking Software, Online Booking
Key Benefits of an Online Course Booking System
By Dave Evans - 26 May 2010

It’s the 21 st century; an era of wireless connectivity, touch-screen technology and automation is at its peak. Yet many companies still fail to recognise the benefits of such technologies that, when embraced within your business, are proven to streamline operations and improve efficiency throughout.
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Online booking systems are becoming increasingly prevalent in today’s society across various industries; the training sector, in particular, provides a whole host of online booking benefits for companies and consumers, in contrast to old-fashioned face-to-face, telephone and fax exchanges...
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Customers can instantly check availability rather than have to check over the phone or via email. Staff save valuable time dealing with bookings and can spend their time elsewhere on more pressing issues. Clients can check availability and book instantly, thus completing a booking without having to wait for staff to confirm. This is exceptionally useful in unsociable hours where staff aren’t working – meaning your company is open for business 24/7.
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Because customers conduct their own transactions and receive confirmations, they are free to make changes during or even after the process, with a minimum of complicating factors – providing them with ultimate peace of mind.
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Training companies can protect themselves with online booking systems because many systems require payment upfront or a credit card guarantee to hold the reservation. You’re also safeguarded against non-payment which saves time having to chase up invoices.
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Websites can be updated instantly with live information pulled directly from your booking system. No more waiting for your website developer to update your site with new course dates and availability.
Click here to find out more about our Course Booking System..
Tagged with: Course Booking Software, eCommerce, Online Booking