We’re pleased to report a recent new hire here at accessplanit – a brilliant new software developer who’ll be joining our team in the coming weeks. What’s interesting about this particular new recruit is that we found him via social networking site Twitter.
Obviously recruitment through online methods is not a new revelation, recruiters and job hunters have been using websites and online job boards for years. However, social media is increasingly playing a role in how companies recruit their staff. So, as recruitment teams tap social networking for increased exposure and success, shouldn’t other industries follow suit and embrace all that online systems have to offer?
When you think about it, it makes perfect sense. Social networking platforms such as Twitter and Facebook are ideal channels as they’re a more personable and immediate ways to connect with a mass audience. With Twitter, you have a ready-made, actively engaged pool of people at your fingertips. Presumably, if someone has chosen to follow your organisation or brand, they already have a healthy interest in what you have to say. They also have their own online circles through which to spread your message.
Social networking channels can also promote a more approachable, human side to an organisation. Regular tweets and updates from a brand or company can really reveal a personality behind the business face and give prospective employees a sense of the working culture. Once technology was seen as impersonal and to be avoided where possible, today it’s not only so convenient and effective, it also has lost the impersonal tag and become wholly accepted in society. In the corporate world, an avid online follower may have a clearer idea of the company’s ethos and therefore a stronger sense of whether they’d fit well with the organisation.
Access is immediate and wide reaching with online platforms, so you can connect with people wherever they are and engage in a relatively informal two-way dialogue. This element of instant interaction also makes social networks a positive and speedy recruitment tool, not to mention a responsive tool for trainers who need to get in touch with delegates to update them on a last minute venue change or ‘don’t forget to bring’-type note.
As our recent hire shows, people are keen to engage with organisations online and will subsequently base large, life-changing decisions on this initial interaction.
We are huge advocates of harnessing the power and flexibility of online systems. We feel many organisations limit themselves by not fully embracing all that these systems have to offer. Take the training industry for example - many organisations could massively increase their scope of communication through training management systems. By using an online management system, they could save time and money by streamlining the processes of selling, administering and managing training courses and events.
Try out the accessplanit Training Administration Software by ordering a demo with one of the team, just take a look at the impact it could have on your business. Call the team on 0845 000 or email enquiries@accessplanit.com